Let's be real, the entire point of a trade show is to flex your guns and show off your brand, so there's no sense in doing it half-ass. We see clients drain their budget on hotels, travel, staff, and then show up to the event with a "mellow" trade show display just to realize they should have put their resources into their presentation. Imaging a wedding where the budget runs out and the bride shows up in pajamas. If you have 20ft of trade show area, you have a true opportunity to make heads turn, and it doesn't mean spending a lot of money to showcase your branding. It's a strategic effort to get the right trade show backdrops, designed by someone that understands large format marketing, and utilizing the trade show booth and graphic to capture attention. Trade show displays can be very powerful if the design is right.